Conversion Recovery

Billions of dollars are lost each year on clients abandoning on e-commerce checkout pages every year. Leaving the payments page is costing business a huge loss in revenue, especially if volumes are increasing. Processing Opportunities conversion recovery system has the ability to convert up to 20% of failed transactions. The opportunity cost/financial loss can be huge and makes the difference for a business of making a profit or a loss.

How does it work?

The Processing Opportunities conversion recovery tool will offer the customer an alternative local payment method if a transaction has declined for any reason, this helps hugely boost approval rates and maintain customer retention for future transactions.

Anticipating when an online client is about to abandon or needs support on your payment technology platform is key. Our conversion recovery solution works in real-time to identify when a client may leave, allowing our automated chatbots or the customer service/call centre the opportunity to re-engage before they leave the site and lose the conversion to sale opportunity.

Essentially the ‘hard part’ of browsing through the site by a client and adding to a basket has already been performed and the client is now at the point of making a payment, however the last mile step of making the payment is not yet completed. The issue is that many merchants who are present in multiple global regions and using non-localised payment page can be a huge negative factor leading to client payment abandonment.

Our checkout page is localised to the local country where the payment is taking place. Each country will have a different simple checkout page, simply because if a customer looks at the page and trust the environment they are unlikely to close the browser page.

From the customer’s region Processing Opportunities will localise language, currency and most used local payment as standard for the best by country user payment experience.

Processing Opportunities only connects to the best local gateways per region that offer local payment solutions. We see this as a key component in our merchants entering multiple geographic regions. Many regions unfortunately have degraded network connectivity with local systems which can lead to drop-offs and high decline rates. Processing Opportunities will only work with the best of breed systems in every local region.

Our unique gateway technology has a proprietary A/B testing mechanism which is a great way to see if a change in the look and feel of the payment page works or not. The methodology is as follows. One transaction will go to the default standard page whilst the other goes to the new page (potential candidate) to be tested. The customised tool assists to understand how the shape, size, user heatmap and even the colour of your payment buttons affect conversion rates and their optimisation.